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- 2025-08-09
Nigerian startups looking to scale without breaking the bank can now leverage a range of affordable tech solutions to streamline operations, reduce costs, and boost productivity.
According to Kehinde Ogundare, Country Head at Zoho Nigeria, business growth should be energising, not overwhelming. However, as operations expand, many startups struggle to stay organised due to rising costs, lean teams, and limited time. The solution, he says, lies in adopting the right technology tools to support finance, operations, marketing, and customer engagement.
From spend management software that tracks expenses in real time, to project management platforms like Zoho Projects that improve team coordination, and CRM tools such as Bigin that enhance customer relationships, these solutions allow small teams to work at enterprise-level efficiency.
Other key recommendations include cloud storage for flexible document access, social media management tools for planned and consistent content, HR software for streamlined staff operations, and workflow automation tools to reduce repetitive tasks. Startups are also encouraged to invest in cybersecurity measures, website builders with analytics, and integrated platforms that connect all business processes in one ecosystem.
“With the right systems in place, startups can reduce admin work, improve visibility, and focus on what really matters — growing the business,” Ogundare noted. “Technology has never been more accessible, and now is the time for Nigerian entrepreneurs to ensure their tools are helping them move forward rather than holding them back.”
This approach, industry experts say, could be the difference between thriving in a competitive market and being left behind.